Winners: Creative Efectiveness, Digital Craft y PR
Este día se premiaron nuevas categorías del festival de creatividad de Cannes. Nuestro país fue representado por una la dupla ecuatoriana de David Miami —Juan Javier Peña y Ricardo Casal— quienes con su pieza «Manboobs» han dado mucho de qué hablar en el festival de este año. Se vieron muchas campañas que apelan a las emociones y a las plataformas digitales como un medio para acercarse cada vez más al consumidor con objetivos sociales.
Te presentamos, a continuación, los ganadores y Grand Prix de la ceremonia de hoy:
GRAND PRIX
Campaña: Monty’s Christmas.
Agencia: Adam&EVE DDB (Lóndres).
Cliente: John Lewis.
https://www.youtube.com/watch?v=0DPDIkuU_cY
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| Monty's Christmas | John Lewis | Retail | Adam&Eveddb London | United Kingdom | Grand Prix |
| Infrequent Flyers | Tigerair | Travel/Tourism | Mccann Melbourne | Australia | Silver Lion |
| The World's Toughest Job | American Greetings | American Greetings | Mullenlowe Boston | Usa | Bronze Lion |
| Smellcome To Manhood | Old Spice | Men's Body Care | Wieden+Kennedy Portland | Usa | Gold Lion |
| Rabbit Race | Media Markt | Media Markt | Ogilvy Germany Frankfurt | Germany | Silver Lion |
| Macitbetter | Mcdonald's | Big Mac | Ddb Sydney | Australia | Bronze Lion |
| Under Armour I Will What I Want | Under Armour | Under Armour | Droga5 New York | Usa | Silver Lion |
| #Myfamilycan | Spc Ardmona | Spc Packaged Fruits & Vegetables | Leo Burnett Melbourne | Australia | Bronze Lion |
| Raising Eyebrows And Subscriptions | The Economist | Newspaper | Proximity London | United Kingdom | Gold Lion |
| Madden Nfl 15 | Ea Sports | Madden Nfl 15 | Heat San Francisco | Usa | Bronze Lion |
| Ariel - Share The Load | Procter & Gamble India | Ariel Matic | Bbdo India Mumbai | India | Bronze Lion |
| Vf Fakka | Vodafone Egypt | Communication | J. Walter Thompson Cairo | Egypt | Bronze Lion |
| Christmas If For Sharing - 1914: A Christmas Truce | Sainsbury's | Supermarket | Amvbbdo London | United Kingdom | Silver Lion |
GRAND PRIX
Campaña: Because Recollection
Agencia: 84.Paris
Cliente: Because Music
https://www.youtube.com/watch?v=2l9xYZjAAms
| Título | Cliente | Producto | País | Agencia | Premio |
|---|---|---|---|---|---|
| Who We Are Is What We Leave Behind: The Subaru Environmental Website | Subaru Of America | Subaru | USA | Carmichael Lynch Minneapolis | Silver Lion |
| Fmtk | Swedish Armed Forces | Recruitment Services | Sweden | Ddb Stockholm | Bronze Lion |
| Lightsaber Escape: A Chrome Experiment | Google, Disney, Industrial Light & Magic, Lucas Film | Google Chrome | USA | 72andsunny Playa Vista / Google Mountain View | Silver Lion |
| Under Armour Slay Your Next Giant | Under Armour | Under Armour | USA | Droga5 New York / Under Armour Baltimore | Bronze Lion |
| In Space We Trust | Roscosmos | Space Exploration | Russia | Ailove Moscow | Silver Lion |
| Falter/Inferno | Falter Newspaper | Newspaper | Germany | Jung Von Matt Hamburg | Gold Lion |
| Paul, The Drawing Robot | Mediafin | De Tijd Newspaper | Belgium | Famous Brussels | Bronze Lion |
| Taco Emoji Engine | Taco Bell | Taco Emoji Launch | USA | Deutsch La | Bronze Lion |
| Falter/Inferno | Falter Newspaper | Newspaper | Germany | Jung Von Matt Hamburg | Gold Lion |
| Dreams Of Dalí | The Dalí Museum | The Dalí Museum | USA | Goodby Silverstein & Partners San Francisco | Silver Lion |
| Step On Stage With The Performing Arts | Google Cultural Institute | United Kingdom | Google London | Bronze Lion | |
| Deja Vu | Kamra | Kamra | Deja Vu Music Video | Japan | Dot By Dot | Bronze Lion |
| Because Recollection | Because Music | Because Music | France | 84.Paris | Grand Prix |
| Weber Bbq Cultures | Weber | Weber Grills | Denmark | Uncle Grey Copenhagen | Bronze Lion |
| Endless Possibilities | Getty Images | Getty Images | Brazil | Almapbbdo São Paulo | Silver Lion |
| Because Recollection | Because Music | Because Music | France | 84.Paris | Gold Lion |
| Slow Down Gps | If Insurance | Insurance | Sweden | Forsman & Bodenfors Gothenburg | Bronze Lion |
| Falter/Inferno | Falter Newspaper | Newspaper | Germany | Jung Von Matt Hamburg | Gold Lion |
| Because Recollection | Because Music | Because Music | France | 84.Paris | Silver Lion |
| In Space We Trust | Roscosmos | Space Exploration | Russia | Ailove Moscow | Silver Lion |
| Nike Rise 2.0 – Coach Of Coaches | Nike Basketball | Nike Rise | United Kingdom | Akqa London | Bronze Lion |
| Re:Shakespeare | Samsung Electronics, The Royal Shakespeare Company | The Re:Shakespeare App | United Kingdom | Cheil Uk London | Bronze Lion |
| Chrome Music Lab | Chrome Music Lab | USA | Google New York | Gold Lion | |
| Lightsaber Escape: A Chrome Experiment | Google, Disney, Industrial Light & Magic, Lucas Film | Google Chrome | USA | 72andsunny Playa Vista / Google Mountain View | Silver Lion |
| Airforce.Com | U.S. Air Force | U.S. Air Force | USA | Gsd&M Austin / Mediamonks Amsterdam | Silver Lion |
| Chrome Music Lab | Chrome Music Lab | USA | Google New York | Silver Lion | |
| The Super Bowl Dunk | Gatorade | Gatorade | USA | Vml Kansas City | Bronze Lion |
| Explore Stockholm | Taxi Stockholm | Explore Stockholm - Sightseeing Reinvented | Sweden | We Are Yours Stockholm | Bronze Lion |
| Brainband | Samsung Australia | Samsung Brainband | Australia | Leo Burnett Sydney | Bronze Lion |
| The End Of Society Simulator | Ubisoft | Ubisoft | France | Betc Paris | Bronze Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Bronze Lion |
| Vacation Matchmaker | Tennessee Department Of Tourism Development | Tourism | USA | Vml Kansas City | Bronze Lion |
| Google Shopping Insights | Google Shopping Insights | USA | Grow Norfolk | Silver Lion | |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Gold Lion |
| Codeology | Braintree Payments | Codeology By Braintree | USA | West Sf San Francisco | Gold Lion |
| Dreams Of Dalí | The Dalí Museum | The Dalí Museum | USA | Goodby Silverstein & Partners San Francisco | Silver Lion |
| The Super Bowl Dunk | Gatorade | Gatorade | USA | Vml Kansas City | Bronze Lion |
| Diehard Fan | Nissan North America | Nissan's Ncaa Partnership | Canada | Critical Mass Calgary | Bronze Lion |
| Dreams Of Dalí | The Dalí Museum | The Dalí Museum | USA | Goodby Silverstein & Partners San Francisco | Bronze Lion |
| Help | Google Atap | Google Spotlight Stories | USA | Gold Lion | |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Bronze Lion |
| The Martian Vr Experience | Twentieth Century Fox Home Entertainment | The Martian Vr Experience | USA | Twentieth Century Fox Home Entertainment Los Angeles / Rsa Films Los Angeles / The Virtual Reality Company Los Angeles | Silver Lion |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | Bronze Lion |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Bronze Lion |
| Wilson X Connected Basketball | Wilson Sporting Goods | Wilson X Connected Basketball | USA | Phenomenon Los Angeles | Silver Lion |
| Roam Delivery | Volvo Cars | In Car Delivery Service | United Kingdom | Ogilvyone London / Ogilvy Public Relations London | Bronze Lion |
| #Seecolors | Samsung | Samsung #Seecolors | Hungary | Leo Burnett Budapest | Bronze Lion |
| Brainband | Samsung Australia | Samsung Brainband | Australia | Leo Burnett Sydney | Bronze Lion |
| Help | Google Atap | Google Spotlight Stories | USA | Gold Lion | |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Bronze Lion |
GRAND PRIX
Campaña: The Organic Effect
Agencia: Forsman & Bodenfors (Gothenburg)
Cliente: Coop
https://www.youtube.com/watch?v=oB6fUqmyKC8
| Título | Cliente | Producto | País | Agencia | Premio |
|---|---|---|---|---|---|
| Purity Test | Valvis Holding | Aqua Carpatica | Romania | Cohnandjansen J. Walter Thompson Bucharest | Gold Lion |
| 10 Minutes Noodle | Nissin Food Products Co. | Donbei | Japan | Dentsu Inc Tokyo | Bronze Lion |
| Edible Six Pack Rings | Saltwater Brewery | Saltwater Brewery | USA | We Believers New York | Silver Lion |
| Advice Wipes | Tommee Tippee | Tommee Tippee Advice Wipes | USA | Mccann New York | Bronze Lion |
| Touchable Ink | Thai Samsung Electronics / Thai Association Of The Blind | Touchable Ink | Thailand | J. Walter Thompson Bangkok | Silver Lion |
| Anti-Bacterial Red Packet | Unilever China | Lifebuoy | China | Bbh China Shanghai | Bronze Lion |
| Nivea Doll | Bdf Nivea Brasil | Sunblock | Brazil | Fcb Brasil São Paulo | Gold Lion |
| Slide Amazing In Motion | Lexus International | Lexus | United Kingdom | Chi & Partners London | Bronze Lion |
| The Organic Effect | Coop | Retail Stores | Sweden | Forsman & Bodenfors Gothenburg | Grand Prix |
| Home For Christmas | Edeka Zentrale & Co. Kg | Edeka | Germany | Jung Von Matt Hamburg | Bronze Lion |
| Bees Can Find Sugar Where You Least Suspect It | Náš Grunt | Náš Grunt - Shops With Honest Products From Natural Ingredients | Czech Republic | Mccann Erickson Prague | Gold Lion |
| Bittersweet Pies | Paul | Restaurants | Romania | Mccann Worldgroup Romania Bucharest / Mrm//Mccann Bucharest | Bronze Lion |
| Van Gogh Bnb | Art Institute Of Chicago | Van Gogh "Bedrooms" Exhibit | USA | Leo Burnett Chicago | Silver Lion |
| The Swedish Number | Swedish Tourist Association | Tourism | Sweden | Ingo Stockholm | Silver Lion |
| #Diningforbrussels | Mediafin | De Tijd / L'echo Newspaper | Belgium | Famous Brussels | Bronze Lion |
| Stardust For Bowie | Studio Brussel | Stardust For Bowie | Belgium | Ddb Brussels | Gold Lion |
| Netflix Helps Parents Celebrate New Year’s Eve On-Demand | Netflix | Netflix New Year's Eve Countdowns | USA | Zeno Group Chicago | Bronze Lion |
| Don't Drink And Dive | Trygg-Hansa | Water Safety | Sweden | Prime Stockholm | Silver Lion |
| Pocket Money — Equal Future | Anz | Anz Bank | Australia | Tbwa Melbourne | Gold Lion |
| Plant Lamp | University Of Engineering And Technology | Admission 2016 | Peru | Fcb Mayo Lima | Bronze Lion |
| Paper Glasses | Save The Children And Santillana | Children Education | Mexico | Grey Mèxico Mexico City | Gold Lion |
| Prediabetes | Ad Council | Diabetes Prevention | USA | Ogilvy & Mather New York | Bronze Lion |
| The Bulletpen | Ministry Of National Education Colombia | Ministry Of National Education | Colombia | Mccann Colombia Bogotá | Gold Lion |
| Reword | Headspace | Reword Web Applicaton | Australia | Leo Burnett Melbourne | Bronze Lion |
| Waiting Lines | Re-Born To Be Alive | Organ Donation | Belgium | Duval Guillaume Antwerp | Gold Lion |
| Change Please | Change Please And The Big Issue | Change Please | United Kingdom | Fcb Inferno London | Silver Lion |
| #Jointheherd | Wildaid | Wildlife Conservation | United Kingdom | Grey London | Silver Lion |
| Manboobs | Macma | Breast Cancer Awareness | Argentina | David Buenos Aires | Gold Lion |
| Gay Turtle | Amnesty International Turkey | Non-Governmental Organisation | Turkey | Tbwa\Istanbul | Silver Lion |
| Diggers Against Injustice | El Faro | Elfaro.Net Digital Newspaper | El Salvador | Publicidad Comercial Mullenlowe Antiguo Cuscatlán | Bronze Lion |
| I'm Not Asking To Be A Firefighter | Foundation Integration | Recruitment Service For People With Disabilities | Poland | Walk Warsaw | Bronze Lion |
| Ma Place Est Dans La Salle | Prodiss | Entertainment | France | Fred & Farid Paris | Silver Lion |
| The Best Milk Cannot Be Bought | Almarai | Corporate Communication | Saudi Arabia | Leo Burnett Riyadh | Bronze Lion |
| Pocket Money — Equal Future | Anz | Anz Bank | Australia | Tbwa Melbourne | Bronze Lion |
| Marriage Market Takeover | Sk-Ii | Skincare | Sweden | Forsman & Bodenfors Gothenburg | Gold Lion |
| Touchable Ink | Thai Samsung Electronics / Thai Association Of The Blind | Touchable Ink | Thailand | J. Walter Thompson Bangkok | Silver Lion |
| Striking Lessons | Brisa Highway Company | Institutional | Portugal | Leo Burnett Lisboa | Silver Lion |
| Pup Syndrome | Pedigree | Social Awareness Message | Russia | Bbdo Russia Group Moscow | Silver Lion |
| The Organic Effect | Coop | Retail Stores | Sweden | Forsman & Bodenfors Gothenburg | Gold Lion |
| Vultures Warn | USAid Peru | USAid Peru | Peru | Fcb Mayo Lima | Bronze Lion |
| Edible Six Pack Rings | Saltwater Brewery | Saltwater Brewery | USA | We Believers New York | Gold Lion |
| Almirall | Almirall | Pharma | Spain | Shackleton Madrid | Silver Lion |
| Saving Africa's Last Wild Rhinos, By Poisoning Them. | Rhino Rescue Project | Wildlife Conservation | Vietnam | Ogilvy & Mather Vietnam Ho Chi Minh City / Rhino Rescue Project Gauteng | Bronze Lion |
| Rei #Optoutside | Rei | #Optoutside | USA | Venables Bell & Partners San Francisco / Rei Kent | Bronze Lion |
| The Reversed Trailer | Harald A. Møller/ Volkswagen Norway | Volkswagen Trailer Assist | Norway | Try Oslo | Silver Lion |
| Van Gogh Bnb | Art Institute Of Chicago | Van Gogh "Bedrooms" Exhibit | USA | Leo Burnett Chicago | Silver Lion |
| The Dilemma | Heineken | Heineken | Italy | Publicis Italy Milan | Gold Lion |
| Sl Benfica Safety Demonstration | Sl Benfica, Emirates | Sl Benfica Sponsorship | Portugal | O Escritorio Estoril | Silver Lion |
| Sl Benfica Safety Demonstration | Sl Benfica, Emirates | Sl Benfica Sponsorship | Portugal | O Escritorio Estoril | Gold Lion |
| Pay With Blood | Untold Festival And National Institute For Blood Donations | Events | Romania | Mccann Worldgroup Romania Bucharest | Silver Lion |
| The Last Mask | Natalia Ponce De Leon Foundation | Natalia Ponce De Leon Foundation | Colombia | J. Walter Thompson Colombia Bogotá | Gold Lion |
| The Dilemma | Heineken | Heineken | Italy | Publicis Italy Milan | Silver Lion |
| Touchable Ink | Thai Samsung Electronics / Thai Association Of The Blind | Touchable Ink | Thailand | J. Walter Thompson Bangkok | Bronze Lion |
| Paper Glasses | Save The Children And Santillana | Children Education | Mexico | Grey Mèxico Mexico City | Gold Lion |
| 100% Real Virtual Reality | Natakhtari Brewery (Efes Georgia) | Old Irish | Republic Of Georgia | Leavingstone Tbilisi | Bronze Lion |
| It's In You | David Jones | Retail/Fashion | Australia | Tbwa\Sydney / Maud Surry Hills | Silver Lion |
| The Swedish Number | Swedish Tourist Association | Tourism | Sweden | Ingo Stockholm | Gold Lion |
| The Organic Effect | Coop | Retail Stores | Sweden | Forsman & Bodenfors Gothenburg | Silver Lion |
| Keys Of Hope | Deutscher Caritasverband / Caritas International | Worldwide Help For People On The Run | Germany | Bbdo Group Germany Dusseldorf | Bronze Lion |
| The Mindchanger Workout | Rio 2016 | Paralympic Games | Brazil | Ogilvy Brasil São Paulo | Bronze Lion |
| Every Day A Play | Katona Jozsef Theater | Katona Jozsef Theater | Hungary | Y&R Budapest | Silver Lion |
| The House Of Clicks | Hemnet | Commercial Residence | Sweden | Prime Stockholm | Bronze Lion |
| Open Road Project | Toyota | Toyota I-Road | Japan | Dentsu Inc Tokyo | Bronze Lion |
| The End Of Society Simulator | Ubisoft | Ubisoft | France | Betc Paris | Silver Lion |
| Ladyballs | Ovarian Cancer Canada | Public Awareness - Ovarian Cancer | Canada | Grey Canada Toronto | Bronze Lion |
| #Jointheherd | Wildaid | Wildlife Conservation | United Kingdom | Grey London | Silver Lion |
| The Last Mask | Natalia Ponce De Leon Foundation | Natalia Ponce De Leon Foundation | Colombia | J. Walter Thompson Colombia Bogotá | Silver Lion |
| #Alltreesarebeautiful | Reese's | Reese's Peanut Butter Cups | USA | Arnold Worldwide New York / Havas Worldwide New York | Silver Lion |
| The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence | Costa Rica | J. Walter Thompson Costa Rica San José | Bronze Lion |
| Bernie Speed Test | Arcub For Bucharest2021 | Bucharest2021 - European Capital Of Culture Candidate | Romania | Publicis Romania Bucharest | Silver Lion |
| Win A Breast Reconstruction | Benetiet | Benetiet | Belgium | Ldv United Antwerp | Bronze Lion |
| #Whoistheking | Burger King France | Food | France | Buzzman Paris | Bronze Lion |
| Mcwhopper | Burger King | Mcwhopper | New Zealand | Y&R Nz Auckland / Y&R Media Nz Auckland / David Miami | Bronze Lion |
| Manboobs | Macma | Breast Cancer Awareness | Argentina | David Buenos Aires | Silver Lion |
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | USA | Mccann New York | Bronze Lion |
| The House Of Clicks | Hemnet | Commercial Residence | Sweden | Prime Stockholm | Gold Lion |
| Mirrors Of Racism | Ngo Criola | Ngo | Brazil | W3haus São Paulo | Bronze Lion |
| No Borders | Airbnb | Airbnb | USA | Tbwa\Chiat\Day Los Angeles | Silver Lion |
| Ma Place Est Dans La Salle | Prodiss | Entertainment | France | Fred & Farid Paris | Bronze Lion |
| Chocó To Dance | Jpgc Foundation | Scholarships Fund | Colombia | Mullenlowe Ssp3 Bogotá D.C. | Bronze Lion |
| The Bulletpen | Ministry Of National Education Colombia | Ministry Of National Education | Colombia | Mccann Colombia Bogotá | Bronze Lion |
| The Last Mask | Natalia Ponce De Leon Foundation | Natalia Ponce De Leon Foundation | Colombia | J. Walter Thompson Colombia Bogotá | Silver Lion |
| #Optoutside | Rei | #Optoutside | USA | Venables Bell & Partners San Francisco | Silver Lion |
| Van Gogh Bnb | Art Institute Of Chicago | Van Gogh "Bedrooms" Exhibit | USA | Leo Burnett Chicago | Gold Lion |
