Shortlist: Lions Innovation Creative Data

 Shortlist: Lions Innovation Creative Data

Los Creative Data Lions celebran la creatividad que permite la data. El reto de quienes presentaron su trabajo en esta categoría fue demostrar una aplicación o interpretación de data que sea integral a una idea o su ejecución. Entre los finalistas de esta categoría, este año, resalta el nombre de Ecuador.

La agencia Maruri obtuvo dos nominaciones por sus campañas Gascale, para Mabe; y Live Logo, para el INEC.

Mira la lista completa de finalistas a continuación:

Creative-Data

TítuloClienteProductocompañíaPaísAgencia
The Emotional TrailerMelbourne International Film FestivalThe Melbourne International Film FestivalMccann Melbourne AustraliaMccann Melbourne
SmartbowlFressnapfEngagement EcosystemOgilvy Germany DüsseldorfGermanyOgilvy Germany Frankfurt
Museum Of FeelingsSc JohnsonGladeOgilvy & Mather ChicagoUsaOgilvy & Mather Chicago
Vacation MatchmakerTennessee Department Of Tourism DevelopmentTourismVml Kansas CityUsaVml Kansas City
The Next RembrandtIngIngJ. Walter Thompson Amsterdam The NetherlandsJ. Walter Thompson Amsterdam
GascaleMabeDomestic Gas ScaleMaruri Grey GuayaquilEcuadorMaruri Grey Guayaquil
Spotify Music For Your WorldSpotify CanadaSpotify Music Streaming ServiceAnomaly Toronto, OnCanadaAnomaly Toronto, On
Open Road ProjectToyotaToyota I-RoadDentsu Inc TokyoJapanDentsu Inc Tokyo
Real Time DonationsDiakonia DienstleistungsbetriebeCharity Donation AppealsKinetic Worldwide DusseldorfGermanyKinetic Worldwide Dusseldorf
Diving Into Data For Narellan PoolsNarellan PoolsSwimming PoolsAffinity DarlinghurstAustraliaAffinity Darlinghurst
Search Racism. Find Truth.Refugees WelcomeNpoFcb Zürich SwitzerlandFcb Zürich
The 'Italian' Art Of PersuasionMaseratiMaserati GhibliGeometry Global Germany DuesseldorfGermanyGeometry Global Germany Duesseldorf
Songs Of ViolenceEstadao DigitalEstadao DigitalFcb Brasil São PauloBrazilFcb Brasil São Paulo
HintsDixons CarphoneCurrys Pc WorldAmvbbdo LondonUnited KingdomAmvbbdo London
Female RecruitmentDefence FourcesFemale RecruitmentRothco DublinIrelandRothco Dublin
Qq Alert: Turning Social Network Into A Missing Children AlertQqQq Alert, Qq Instant MessengerTencent ShenzhenChinaTencent Shenzhen
The Impossible GameSncfSncf Engineer ChallengeTbwa\Paris FranceTbwa\Paris
Adoptable TrendsTbdTbdDieste DallasUsaDieste Dallas
Open Road ProjectToyotaToyota I-RoadDentsu Inc TokyoJapanDentsu Inc Tokyo
The Emotional TrailerMelbourne International Film FestivalThe Melbourne International Film FestivalMccann Melbourne AustraliaMccann Melbourne
The Next RembrandtIngIngJ. Walter Thompson Amsterdam The NetherlandsJ. Walter Thompson Amsterdam
Bittersweet PiesPaulRestaurantsMccann Worldgroup Romania BucharestRomaniaMccann Worldgroup Romania Bucharest / Mrm//Mccann Bucharest
Living MemoriesBrake NzRoad SafetyY&R Nz AucklandNew ZealandY&R Nz Auckland
Nrg Solar ForecastNrgEnergyDroga5 New YorkUsaDroga5 New York / Nrg Energy Princeton, Nj
Life UnpausedSickkids FoundationSickkidsCossette TorontoCanadaCossette Toronto / Sickkids Foundation Toronto
Spotify Music For Your WorldSpotify CanadaSpotify Music Streaming ServiceAnomaly Toronto, OnCanadaAnomaly Toronto, On
PlaydowjonesJ&T BankInvestmentsWiktor Leo Burnett BratislavaSlovak RepublicWiktor Leo Burnett Bratislava
The Emotional TrailerMelbourne International Film FestivalThe Melbourne International Film FestivalMccann Melbourne AustraliaMccann Melbourne
Rate My RoofOrgin EnergyOrigin EnergyClemenger Bbdo Melbourne AustraliaClemenger Bbdo Melbourne
Delicious Trend-MappingZaimHousehold Accounting AppHakuhodo TokyoJapanHakuhodo Tokyo
The End Of Society SimulatorUbisoftUbisoftBetc ParisFranceBetc Paris
The Next RembrandtIngIngJ. Walter Thompson Amsterdam The NetherlandsJ. Walter Thompson Amsterdam
Live LogoInec: National Statistics InstituteInnovative Logo Design With Live DataMaruri Grey GuayaquilEcuadorMaruri Grey Guayaquil
HeartbeatLexus AustraliaRcfM&C Saatchi SydneyAustraliaM&C Saatchi Sydney
The Field Trip To MarsLockheed MartinGeneration BeyondMccann New York New YorkUsaMccann New York New York
Rate My RoofOrgin EnergyOrigin EnergyClemenger Bbdo Melbourne AustraliaClemenger Bbdo Melbourne
Aland Index - Baltic Sea ProjectThe Bank Of AlandThe Baltic Sea Project Aland IndexRbk Communication StockholmSwedenRbk Communication Stockholm
FocusmotionFocusmotionFocusmotionR/Ga New YorkUsaR/Ga New York
KinductKinductKinductR/Ga New YorkUsaR/Ga New York
Emergency Pin CodeSekron Security SystemsSekron Digital ProtectionGrey Brazil São PauloBrazilGrey Brazil São Paulo
The Next RembrandtIngIngJ. Walter Thompson Amsterdam The NetherlandsJ. Walter Thompson Amsterdam
Puma BeatbotPumaAthletic WearJ. Walter Thompson New YorkUsaJ. Walter Thompson New York
The Train Brain ProjectStockholmstågStockholm's Commuter Train ServiceKärnhuset StockholmSwedenKärnhuset Stockholm
WifialarmWifialarmWifialarmGrey Brazil São PauloBrazilGrey Brazil São Paulo
Discover WeeklySpotifySpotifySpotify New YorkUsaSpotify New York
The Suncell GuideVattenfallEnergyMrm//Mccann StockholmSwedenMrm//Mccann Stockholm
Pigeon Air PatrolPlume LabsPigeon Air PatrolDigitaslbi LondonUnited KingdomDigitaslbi London
#ComeoninThe Sydney Opera HouseThe Sydney Opera HouseDdb SydneyAustraliaDdb Sydney
Museum Of FeelingsSc JohnsonGladeOgilvy & Mather ChicagoUsaOgilvy & Mather Chicago
Global Beer FridgeMolson CanadianMolson Canadian Beer / Alcoholic BeverageRethink TorontoCanadaRethink Toronto
The Colder It Gets...Mark'sSoftgoodsTouché! MontréalCanadaSid Lee Montreal
Nrg Solar ForecastNrgEnergyDroga5 New YorkUsaDroga5 New York / Nrg Energy Princeton, Nj
BrainbandSamsung AustraliaSamsung BrainbandLeo Burnett Sydney AustraliaLeo Burnett Sydney
Open Road ProjectToyotaToyota I-RoadDentsu Inc TokyoJapanDentsu Inc Tokyo
The Thermometer That Gets ColdThe Salvation ArmyDonationsWmccann Rio De JaneiroBrazilWmccann Rio De Janeiro
Life SignalUnacemUnacem Circus Grey LimaPeruCircus Grey Lima
The Second ScoreboardTeletica, Inamu, FedefutbolDomestic ViolenceJ. Walter Thompson Costa Rica San JoséCosta RicaJ. Walter Thompson Costa Rica San José
ViviBay InnovationsA Head-Mounted Display To Help Medical Clinicians Monitor Patient HealthMethod San FranciscoUsaMethod San Francisco
Angel CallScaniaScania Fleet Management SystemGeometry Global MoscowRussiaGeometry Global Moscow
#ComeoninThe Sydney Opera HouseThe Sydney Opera HouseDdb SydneyAustraliaDdb Sydney
You're AcceptedMinus 18Lgbt Youth SupportGpy&R MelbourneAustraliaGpy&R Melbourne
Bigger IssuesLynx, Unilever & Campaign Against Living MiserablyLynx & Campaign Against Living MiserablyTmw Unlimited LondonUnited KingdomTmw Unlimited London
Most Confident FansTd AmeritradeTd Ameritrade Havas Worldwide New York UsaHavas Worldwide New York
Mirrors Of RacismNgo CriolaNgoW3haus São PauloBrazilW3haus São Paulo
UntypicVueling - LingXxxxxxThe Cyranos//Mccann BarcelonaSpainThe Cyranos//Mccann Barcelona / Mccann Worldgroup Barcelona
The Second ScoreboardTeletica, Inamu, FedefutbolDomestic ViolenceJ. Walter Thompson Costa Rica San JoséCosta RicaJ. Walter Thompson Costa Rica San José
Qq Alert: Turning Social Network Into A Missing Children AlertQqQq Alert, Qq Instant MessengerTencent ShenzhenChinaTencent Shenzhen
Hashtags For Life.Peruvian Red CrossVoluntary Blood DonorsMccann Lima PeruMccann Lima
The Next RembrandtIngIngJ. Walter Thompson Amsterdam The NetherlandsJ. Walter Thompson Amsterdam
Open Road ProjectToyotaToyota I-RoadDentsu Inc TokyoJapanDentsu Inc Tokyo
Zyrtec 'Allergy Impact'Mcneil Consumer HealthcareOtc Oral MedicineJ. Walter Thompson New YorkUsaJ. Walter Thompson New York
Create The Current Face Of Missing ChildrenBaobeihuijiaBaobeihuijiaHavas Worldwide Shanghai ChinaHavas Worldwide Shanghai
Around The World In 200 MillisecondsFederation For Internet AlertsFederation For Internet AlertsConversant ChicagoUsaFederation For Internet Alerts Chicago

Thalie Ponce

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