Los ganadores de Entertainment y Entertainment for Music
Este año, Cannes anunció dos nuevas categorías que entraron a premiar la creatividad en la carrera para ganarse los codiciados Leones: Entertainment y Entertainment for Music. Los primeros, celebran la creatividad que convierte el contenido en cultura. Mientras que los The Entertainment Lions for Music reconocen las colaboraciones musicales creativas.
Aquí te presentamos a los ganadores de estas dos categorías:
GRAND PRIX
Título: The Displaced
Agencia: Vrse.Works Los Angeles
Cliente: The New York Times
| Título | Cliente | Producto | País | Agencia | Productora | Premio | |
|---|---|---|---|---|---|---|---|
| Orangeaid - Last Day Of School | Ntuc Income | Orangeaid Bursary Award | Singapore | Bbh Singapore | Doghouse73 Pictures Selangor | Silver Lion | |
| Love Like There's No Tomorrow | Mondeléz International | Lacta | Greece | Ogilvyone Worldwide Athens | Foss Productions Athens | Silver Lion | |
| Nikewomen : Margot Vs Lily | Nike | Clothing, Footwear And Accessories | Usa | Wieden+Kennedy Portland | Rsa Films New York City, Ny | Gold Lion | |
| Becoming Beckham | H&M | H&M | United Kingdom | Adam&Eveddb London | Sonny London | Silver Lion | |
| Dads#Sharetheload | Procter & Gamble India | Ariel Matic | India | Bbdo India Mumbai | Red Ice Films Mumbai | Bronze Lion | |
| The Family | Ford Motor Company | Automotives | Denmark | Very Agency Copenhagen / New Land Copenhagen | New Land Copenhagen | Gold Lion | |
| Unfairy Tales Series | Unicef | Humanitarian Aid | Usa | 180la Santa Monica | House Of Colors Sao Paulo / Consulado São Paolo / Bubba’s Chop Shop Burbank | Bronze Lion | |
| "The Most Dangerous Town On The Internet" Original Documentary Series | Norton By Symantec | Norton | Usa | Grey San Francisco | Helo Venice | Gold Lion | |
| Look Who's Driving | Volvo Trucks | Volvo Fmx | Sweden | Forsman & Bodenfors Gothenburg | New Land Stockholm | Bronze Lion | |
| Marriage Market Takeover | Sk-Ii | Skincare | Sweden | Forsman & Bodenfors Gothenburg | Tool Santa Monica | Bronze Lion | |
| Waves Of Grace | The United Nations | The United Nations | Usa | Vrse.Works Los Angeles | Vrse.Works Los Angeles | Bronze Lion | |
| Dream Adventures | Expedia | Travel | Usa | 180la Santa Monica | Ways & Means Los Angeles | Bronze Lion | |
| Switcheroo | Mars Chocolate North America | Snickers | Usa | Bbdo New York | The Kitchen @ Bbdo New York | Bronze Lion | |
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Bronze Lion | ||
| Wing Of Love | Jana | Jana Natural Mineral Water | Croatia | Imago Ogilvy Zagreb | Antitalent Zapresic | Bronze Lion | |
| Target Creates First Ever Live Music Video With Gwen Stefani | Target | Retail | Usa | Deutsch La | Wondros Los Angeles | Silver Lion | |
| Mcwhopper | Burger King | Mcwhopper | New Zealand | Y&R Nz Auckland / Y&R Media Nz Auckland / Y&R Digital Nz Auckland | Flying Fish Auckland | Bronze Lion | |
| 38 Years Later | Triple S | Triple S Advantage | Puerto Rico | J. Walter Thompson Puerto Rico San Juan | Latitude 18 Films San Juan | Bronze Lion | |
| Ikea - Big Brother Unboxing | Ikea | Ikea Home Furnishings And Appliances | Israel | Mccann Tel Aviv | Bronze Lion | ||
| Pepsi Perfect | Pepsi | Pepsi | Usa | The Marketing Arm Los Angeles | The Marketing Arm Los Angeles / Stun Creative Los Angeles | Bronze Lion | |
| Cocainenomics | Netflix | Narcos | Usa | Wsj. Custom Studios New York | Wsj. Custom Studios New York | Bronze Lion | |
| Batman V Superman | Turkish Airlines | Turkish Airlines | United Kingdom | Cp+B London | Somesuch London / Elastic Santa Monica | Silver Lion | |
| Shave Forth | Procter & Gamble | Gillette Body Razor | Usa | Grey New York | Ninja Entertainment Los Angeles, Ca | Bronze Lion | |
| House Of Cards - Fu 2016 | Netflix | House Of Cards | Usa | Bbh New York | Reset Santa Monica / The Mill New York / Exile Santa Monica | Silver Lion | |
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Silver Lion | ||
| The Displaced | The New York Times | Nyt Vr | Usa | Vrse.Works Los Angeles | Vrse.Works Los Angeles | Grand Prix | |
| Ge Podcast Theatre Presents The Message | Ge | Ge | Usa | Bbdo New York | Panoply Media New York | Gold Lion | |
| Never Alone | Diageo | Guinness | United Kingdom | Amvbbdo London | Tubby Brother London | Bronze Lion | |
| Grilled Dogs: The Whopper Of Hot Dogs | Burger King Corporation | Grilled Dogs | Usa | Code And Theory New York | Gifted Youth Los Angeles | Bronze Lion | |
| #Daddo | Pantene | Pantene Hair Care | Usa | Grey New York | Community Films Culver City | Bronze Lion | |
| Pepsi + Empire Partnership | Pepsico | Tm Pepsi | Usa | Omd New York / Pepsico White Plains / Wasserman Los Angeles | Bbdo New York | Bronze Lion | |
| Unforgotten Soldiers | Sky Television New Zealand | History Channel | New Zealand | Ddb Group New Zealand Auckland | Revolver/Will O'rourke Sydney | Silver Lion | |
| Museum Of Feelings | Sc Johnson | Glade | Usa | Ogilvy & Mather Chicago | Radical Media New York | Gold Lion | |
| Le Bon | Lidl | Discount Food | Sweden | Ingo Stockholm | Silver Lion | ||
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Silver Lion | ||
| Made By Professionals | Pagesjaunes | Pagesjaunes | France | Sid Lee Paris | Bronze Lion | ||
| Out There | Canada Goose | Outdoor Apparel | Usa | Caa Marketing Los Angeles / Canada Goose Toronto | Saville Productions Los Angeles, Ca / Cherokee Films Auckland / Spot Welders Los Angeles | Gold Lion | |
| The Super Bowl Dunk | Gatorade | Gatorade | Usa | Vml Kansas City | Bronze Lion | ||
| The Tweeting Pothole | Medcom | Telemetro Reporta | Panama | P4 Ogilvy&Mather Panama City | Vfx Panama / Sake Buenos Aires | Bronze Lion | |
| In-A-Snap | Lowe's | Lowe's | Usa | Bbdo New York | Humble New York | Bronze Lion | |
| The Next Rembrandt | Ing | Ing | The Netherlands | J. Walter Thompson Amsterdam | New Amsterdam Film Company / Kreukvrij Amsterdam / Superhero Cheesecake Amsterdam | Bronze Lion | |
| House Of Little Moments | Uni Presidents | Uni Noodle | Chinese Taipei | Adk Taiwan | Innovation Films Tapei City | Gold Lion | |
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Bronze Lion | ||
| Halo 5: Guardians #Huntthetruth | Microsoft / Xbox | Halo 5: Guardians | Usa | Twofifteenmccann San Francisco | Furlined Santa Monica | Silver Lion | |
| Give Extra, Get Extra | Wrigley, A Subsidiary Of Marsorporated | Extra Gum | Usa | Energy Bbdo Chicago | Rattling Stick Santa Monica | Silver Lion | |
| Hack In Black | Activsion | Call Of Duty : Black Ops 3 | Usa | Edelman Los Angeles | Edelman Los Angeles | Bronze Lion | |
| Ma Place Est Dans La Salle | Prodiss | Entertainment | France | Fred & Farid Paris | Fred & Farid Paris | Bronze Lion | |
| Mtv Vma Green-Screens | Mtv | 2015 Mtv Video Music Awards | Usa | Mtv New York | Mtv New York / Jam3 Toronto | Silver Lion | |
| The Swedish Number | Swedish Tourist Association | Tourism | Sweden | Ingo Stockholm | Ingo Stockholm | Silver Lion | |
| The Displaced | The New York Times | Nyt Vr | Usa | Vrse.Works Los Angeles | Vrse.Works Los Angeles | Silver Lion | |
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Bronze Lion | ||
| The Field Trip To Mars | Lockheed Martin | Generation Beyond | Usa | Mccann New York | Framestore Vr Studio New York | Silver Lion | |
| The Displaced | The New York Times | Nyt Vr | Usa | Vrse.Works Los Angeles | Vrse.Works Los Angeles | Silver Lion | |
| Survival Billboard | Microsoft | Xbox / Tomb Raider | United Kingdom | Mccann London | Gold Lion | ||
| Under Armour Game Changer | Under Armour | Basketball | Usa | Droga5 New York | The Mill New York | Bronze Lion | |
| Rick And Morty Rickstaverse | Adult Swim | The Adult Swim Tv Show "Rick And Morty" | Usa | Carrot Creative Brooklyn | Bronze Lion | ||
| Sea Hero Quest | Deutsche Telekom | Deutsche Telekom | United Kingdom | Saatchi & Saatchi London | Buf Paris / Grand Central Sound Studios London / Unit Media London | Bronze Lion | |
| Kaleidoscope | Red Bull Media House | Red Bull | United Kingdom | Red Bull Media London | Rsa Films London | Gold Lion | |
| #Airlinewager | Air New Zealand And Qantas | Air New Zealand And Qantas | Australia | Host Sydney Sydney | Silver Lion | ||
| The Hashtag 500 | Nascar | Motor Sports/Auto Racing | Usa | Ogilvyone New York | Republic Content South Pasadena / Beast Editorial New York | Silver Lion | |
| Play My Tweet | Foot Locker | Foot Locker | Usa | Bbdo New York | The Kitchen @ Bbdo New York | Silver Lion | |
GRAND PRIX
Título: Home for Christmas
Agencia: Jung von Matt
Cliente: Edeka
GRAND PRIX
Título: Formation
Agencia: Pretty Bird Pic
Cliente: Beyoncé
| Título | Cliente | Producto | Compañía | País | Agencia | Productora | Premio |
|---|---|---|---|---|---|---|---|
| Sr Toronjo The Celebrity Project | Postobon | Sr Toronjo | Sancho Bbdo Bogotá | Colombia | Sancho Bbdo Bogotá | Bronze Lion | |
| Target Creates First Ever Live Music Video With Gwen Stefani | Target | Retail | Deutsch La | Usa | Deutsch La | Wondros Los Angeles | Bronze Lion |
| A Voice For Songbirds #Saveoursongbirds | Romanian Ornithological Society And Natura 2000 | Romanian Ornithological Society Awareness Campaign | Jazz Communication Bucharest | Romania | Jazz Communication Bucharest | Gold Lion | |
| Your Future Is Not Mine | Adidas | Adidas Originals | Squeak E Clean Productions Los Angeles | Usa | Johannes Leonardo New York | Rsa Films Los Angeles | Bronze Lion |
| Your Future Is Not My Future | Adidas | Music Track | Johannes Leonardo New York | Usa | Johannes Leonardo New York | Gold Lion | |
| Super Bowl Babies Choir | National Football League | Super Bowl 50 | Grey New York | Usa | Grey New York | Townhouse 23 New York / Park Pictures New York / Exile Santa Monica | Gold Lion |
| Epicgram | B Classic | App | Ddb Brussels | Belgium | Ddb Brussels | Bronze Lion | |
| The Mute Performance | Bbva | Radio Bbva | Fahrenheit Ddb Lima | Peru | Fahrenheit Ddb Lima | Señor Z Lima | Bronze Lion |
| "What Do You Mean?" By Justin Bieber Single Release Campaign | Sb Projects | "What Do You Mean?" By Justin Bieber | Sb Projects Los Angeles | Usa | Sb Projects Los Angeles | Bronze Lion | |
| Beats1run | Beats By Dre. | Powerbeats 2 Wireless Earphones | R/Ga Hustle London | United Kingdom | R/Ga Hustle London | Silver Lion | |
| #Mccartneyhit | Kiss Fm | Kiss Fm | Almapbbdo São Paulo | Brazil | Almapbbdo São Paulo | Bronze Lion | |
| Straight Outta | Beats By Dre. | Beats By Dre. | R/Ga Hustle Los Angeles | Usa | R/Ga Hustle Los Angeles | Silver Lion | |
| Epicgram | B Classic | App | Ddb Brussels | Belgium | Ddb Brussels | Bronze Lion | |
| Just Another Day | Sick Kids | Health | J. Walter Thompson Canada Toronto | Canada | J. Walter Thompson Canada Toronto | Silver Lion | |
| Under Armour Phelps | Under Armour | Under Armour | Droga5 New York | Usa | Droga5 New York | Epoch Films New York | Silver Lion |
| Home For Christmas | Edeka Zentrale & Co. Kg | Edeka | Jung Von Matt Hamburg | Germany | Jung Von Matt Hamburg | Tempomedia Hamburg | Grand Prix |
| Film "Never Walk Alone" | Danishchurchaid | Dca Mine Action | Grey Group Singapore | Singapore | Grey Group Singapore | Great Guns London / Cutters Tokyo | Silver Lion |
| Mctrax | Mcdonald's | Placemet | Tbwa\Neboko Amsterdam | The Netherlands | Tbwa\Neboko Amsterdam | Tbwa\Neboko Amsterdam | Bronze Lion |
| Safe & Sound Music Player | Lmg Insurance Public Company | Road Safety Awareness Campaign | Bbdo Bangkok | Thailand | Bbdo Bangkok | Gold Lion | |
| The Canon Gig App | Canon | Canon Cameras | Uncle Grey Copenhagen | Denmark | Uncle Grey Copenhagen / Canon Søborg | Uncle Grey Copenhagen / Mediamonks Amsterdam | Bronze Lion |
| Voodoo In My Blood | Virgin Records | Massive Attack Ft. Young Fathers | Rattling Stick London | United Kingdom | Rattling Stick London | Rattling Stick London | Silver Lion |
| Formation | Beyoncé | Formation | Prettybird Culver City | Usa | Prettybird Culver City | Prettybird Culver City | Grand Prix |
| Luminous Freedom - New Build | Sunday Best Recordings | New Build | Nexus Productions London | United Kingdom | Nexus Productions London | Nexus Productions London | Silver Lion |
| Ok Go — Upside Down & Inside Out | S7 Airlines | S7 Airlines | Tutkovbudkov Volgograd | Russia | Tutkovbudkov Volgograd | Bob Industries Santa Monica / Profilm Moscow | Silver Lion |
| David Bowie "Blackstar" | Columbia Records | Blackstar | Gisla & Renck London | United Kingdom | Gisla & Renck London | Gisla & Renck London | Silver Lion |
| Hello | Xl Recordings | Music | Believe Media Los Angeles | Usa | Meta Films Montreal | Believe Media Los Angeles / Meta Films Montreal | Bronze Lion |
| Runnin' | Virgin Music | Naughty Boy Featuring Beyonce | Forever Pictures London | United Kingdom | Forever Pictures London | Forever Pictures London | Bronze Lion |
| Chemical Brothers 'Wide Open' | Virgin Records | Chemical Brothers | The Mill London | United Kingdom | Outsider London | Outsider London | Bronze Lion |
| Don't Look Away | Usher | Interactive Music Video | Akqa São Paulo | Brazil | Akqa São Paulo | Gold Lion | |
| Alan Walker - "Faded" | Alan Walker | "Faded" | Sony Music Sweden Stockholm | Sweden | Sony Music Sweden Stockholm | Bror Bror Hägersten | Silver Lion |
| Play The Bridge | 2degrees | 2degrees Mobile | Special Group Auckland | New Zealand | Special Group Auckland | Bronze Lion | |
| The Barmer Gek "Moshpital" | Barmer Gek | Health Insurance | Publicis Pixelpark Hamburg | Germany | Publicis Pixelpark Hamburg | Katapult Move Berlin | Bronze Lion |
