Ganadores 2017: Lions Innovation
En esta ocasión se presenta una categoría aún relativamente nueva para Cannes: Innovation. Este festival fue creado exclusivamente para las ideas que tienen el poder de cambiar el status quo y romper esquemas, resolviendo problemas prácticos y sociales de los consumidores.
Los ganadores del Grand Prix de Creative Data y de Innovation son de esas ideas que hacen del mundo un mejor lugar. ¡No pueden dejar de verlas! Además, la agencia David Miami logró conseguir un trofeo más para la colección generada por Google Home of the Whopper. En esta ocasión se llevaron un Bronce en Creative Data, demostrando que la apuesta por la creatividad, paga.
Grand Prix
Campaña: Carecounts
Agencia: DIGITASLBI, Chicago
Cliente: Whirlpool
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| REWORD | HEADSPACE | REWORD | LEO BURNETT MELBOURNE | AUSTRALIA | Gold Lion |
| AIMEN | CANAL + | CANAL + | BETC, Paris | FRANCE | Gold Lion |
| SBERBANK. NEIGHBORHOODS | SBERBANK | LOANS FOR SMALL BUSINESSES | SBERBANK OF RUSSIA, Moscow / GOOD, Moscow | RUSSIA | Gold Lion |
| M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER | M LIVE | MARRIOTT INTERNATIONAL | MEC GLOBAL, New York / M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER, Bethesda | USA | Gold Lion |
| AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRAILIA, Melbourne | AUSTRALIA | Gold Lion |
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Silver Lion |
| KNOW YOU AGAIN | BAIDU | AI GLASSES | F5, Shanghai | CHINA | Silver Lion |
| THANKS 2016, IT'S BEEN WEIRD. | SPOTIFY | SPOTIFY | SPOTIFY, New York | USA | Silver Lion |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH, Singapore | SINGAPORE | Silver Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| POWERED BY RESPECT | GLOBO TV AND INSTITUTO RODRIGO MENDES | AWARENESS MESSAGES | INSTITUTO RODRIGO MENDES, São Paulo / GLOBO TV, Rio De Janeiro / GLOBO COMUNICAÇÃO E PARTICIPAÇÕES, Rio De Janeiro | BRAZIL | Silver Lion |
| AIMEN | CANAL + | CANAL + | BETC, Paris | FRANCE | Silver Lion |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | LEO BURNETT SYDNEY | AUSTRALIA | Silver Lion |
| M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER | M LIVE | MARRIOTT INTERNATIONAL | MEC GLOBAL, New York / MARRIOTT INTERNATIONAL, Bethesda | USA | Silver Lion |
| AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRAILIA, Melbourne | AUSTRALIA | Silver Lion |
| MYCARPULSE SUPER ID - CAR WELLNESS GETS HYPER-PERSONALIZED WITH AI AND MEGA-DATA | SAIC GENERAL MOTORS | AUTOMOTIVE (VEHICLE MAINTENANCE) | ZENITH, Shanghai / SAIC MOTOR PASSENGER VEHICLE COMPANY, Shanghai | CHINA | Silver Lion |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH, Singapore | SINGAPORE | Bronze Lion |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | LEO BURNETT SYDNEY | AUSTRALIA | Bronze Lion |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | Bronze Lion |
| TALKING NUMBERS | FUNDACIÓN HUESPED | FUNDACIÓN HUESPED IS AN ORGANIZATION DEDICATED TO THE CLINICAL INVESTIGATION OF HIV AND OTHER DISEASES. | WUNDERMAN BUENOS AIRES | ARGENTINA | Bronze Lion |
| YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | THE CYRANOS//McCANN, Barcelona | SPAIN | Bronze Lion |
| CHAT YOURSELF | ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF | CHAT YOURSELF | Y&R ITALIA, Milan | ITALY | Bronze Lion |
| AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRAILIA, Melbourne | AUSTRALIA | Bronze Lion |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | Bronze Lion |
| AI BUDDY | VIDAX CENTER | AI BUDDY | WE BELIEVERS, New York | USA | Bronze Lion |
| THE SOUND BOOK APP | NORDSÜD VERLAG | CHILDREN BOOK | JUNG VON MATT/LIMMAT, Zürich | SWITZERLAND | Bronze Lion |
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Bronze Lion |
| YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | THE CYRANOS//McCANN, Barcelona | SPAIN | Bronze Lion |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | BBH, Singapore | SINGAPORE | Bronze Lion |
| AIMEN | CANAL + | CANAL + | BETC, Paris | FRANCE | Bronze Lion |
| REWORD | HEADSPACE | REWORD | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion |
| NO MORE EXCUSES | HEINEKEN | BEER | PUBLICIS LONDON / PUBLICIS ITALY, Milan / POKE, London | UNITED KINGDOM | Bronze Lion |
| MICROSOFT COURSE IQ | MICROSOFT | MICROSOFT CLOUD | MRM//McCANN, New York / McCANN NEW YORK | USA | Bronze Lion |
| AAMI SMARTPLATES | SUNCORP | AAMI INSURANCE | OGILVY AUSTRAILIA, Melbourne | AUSTRALIA | Bronze Lion |
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | Bronze Lion |
| MICROSOFT COURSE IQ | MICROSOFT | MICROSOFT CLOUD | MRM//McCANN, New York / McCANN NEW YORK | USA | Bronze Lion |
| THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion |
Grand Prix
Campaña: The Humanium Metal Initiative
Agencia: Åkestam Holst/Great Works, Estocolmo
Cliente: IM Swedish Development Partner
| Título | Cliente | Producto | Agencia | País | Premio |
|---|---|---|---|---|---|
| TILT BRUSH | GOOGLE INC. | TILT BRUSH BY GOOGLE | GOOGLE, Mountain View | USA | Gold Lion |
| LOS SANTOS PRIDE | STOCKHOLM PRIDE | NON-PROFIT ORGANIZATION | GARBERGS, Stockholm | SWEDEN | Gold Lion |
| POTATOES ON MARS | CIP - THE INTERNATIONAL POTATO CENTER | POTATOES ON MARS | MEMAC OGILVY & MATHER, Dubai | UNITED ARAB EMIRATES | Silver Lion |
| I'M ADA, I CAN HELP. | ADA HEALTH INC. | ADA | KBS ALBION, London | UNITED KINGDOM | Silver Lion |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | LEO BURNETT INDIA, Mumbai | INDIA | Silver Lion |
| YOUR VOICE IS YOUR STAMP | U.S. POSTAL SERVICE | SHIPPING & MAILING | MRM//McCANN, New York | USA | Silver Lion |
| EARTH VR | GOOGLE INC. | EARTH VR | GOOGLE, Mountain View | USA | Bronze Lion |
| LIAM | APPLE | PHONE | APPLE, Cupertino | USA | Bronze Lion |
| GRAVITYLIGHT: TURNING GRAVITY INTO LIGHT | SHELL GLOBAL / GRAVITYLIGHT FOUNDATION | GRAVITYLIGHT - GL02 | SHELL BRANDS INTERNATIONAL, Baar / GRAVITYLIGHT FOUNDATION, London / J. WALTER THOMPSON, London | SWITZERLAND | Bronze Lion |
| THE WORLD ADDRESSED | WHAT3WORDS | WHAT3WORDS, London | UNITED KINGDOM | Bronze Lion | |
| ITBRA — THE WEARABLE THAT DETECTS CANCER | CYRCADIA HEALTH | ITBRA/BREAST CANCER SCREENING | AREA 23, New York | USA | Bronze Lion |
