Winners: Creative Efectiveness, Digital Craft y PR

 Winners: Creative Efectiveness, Digital Craft y PR

Este día se premiaron nuevas categorías del festival de creatividad de Cannes. Nuestro país fue representado por una la dupla ecuatoriana de David Miami —Juan Javier Peña y Ricardo Casal— quienes con su pieza «Manboobs» han dado mucho de qué hablar en el festival de este año. Se vieron muchas campañas que apelan a las emociones y a las plataformas digitales como un medio para acercarse cada vez más al consumidor con objetivos sociales.

Te presentamos, a continuación, los ganadores y Grand Prix de la ceremonia de hoy:

Creative-Effectiveness

GRAND PRIX

Campaña: Monty’s Christmas.

Agencia: Adam&EVE DDB (Lóndres).

Cliente: John Lewis.

https://www.youtube.com/watch?v=0DPDIkuU_cY

TítuloClienteProductoAgenciaPaísPremio
Monty's ChristmasJohn LewisRetailAdam&Eveddb LondonUnited KingdomGrand Prix
Infrequent FlyersTigerairTravel/TourismMccann Melbourne AustraliaSilver Lion
The World's Toughest JobAmerican GreetingsAmerican GreetingsMullenlowe BostonUsaBronze Lion
Smellcome To ManhoodOld SpiceMen's Body CareWieden+Kennedy PortlandUsaGold Lion
Rabbit RaceMedia MarktMedia MarktOgilvy Germany FrankfurtGermanySilver Lion
MacitbetterMcdonald'sBig MacDdb SydneyAustraliaBronze Lion
Under Armour I Will What I WantUnder ArmourUnder ArmourDroga5 New YorkUsaSilver Lion
#MyfamilycanSpc ArdmonaSpc Packaged Fruits & VegetablesLeo Burnett Melbourne AustraliaBronze Lion
Raising Eyebrows And SubscriptionsThe EconomistNewspaperProximity London United KingdomGold Lion
Madden Nfl 15Ea SportsMadden Nfl 15Heat San FranciscoUsaBronze Lion
Ariel - Share The LoadProcter & Gamble IndiaAriel MaticBbdo India MumbaiIndiaBronze Lion
Vf FakkaVodafone EgyptCommunicationJ. Walter Thompson Cairo EgyptBronze Lion
Christmas If For Sharing - 1914: A Christmas TruceSainsbury'sSupermarketAmvbbdo LondonUnited KingdomSilver Lion

Digital-Craft

GRAND PRIX

Campaña: Because Recollection

Agencia: 84.Paris

Cliente: Because Music

https://www.youtube.com/watch?v=2l9xYZjAAms

TítuloClienteProductoPaísAgenciaPremio
Who We Are Is What We Leave Behind: The Subaru Environmental WebsiteSubaru Of AmericaSubaruUSACarmichael Lynch MinneapolisSilver Lion
FmtkSwedish Armed ForcesRecruitment ServicesSwedenDdb Stockholm Bronze Lion
Lightsaber Escape: A Chrome ExperimentGoogle, Disney, Industrial Light & Magic, Lucas FilmGoogle Chrome USA72andsunny Playa Vista / Google Mountain ViewSilver Lion
Under Armour Slay Your Next GiantUnder ArmourUnder ArmourUSADroga5 New York / Under Armour BaltimoreBronze Lion
In Space We TrustRoscosmosSpace ExplorationRussiaAilove MoscowSilver Lion
Falter/InfernoFalter NewspaperNewspaperGermanyJung Von Matt HamburgGold Lion
Paul, The Drawing RobotMediafinDe Tijd NewspaperBelgiumFamous Brussels Bronze Lion
Taco Emoji EngineTaco BellTaco Emoji LaunchUSADeutsch La Bronze Lion
Falter/InfernoFalter NewspaperNewspaperGermanyJung Von Matt HamburgGold Lion
Dreams Of DalíThe Dalí MuseumThe Dalí MuseumUSAGoodby Silverstein & Partners San FranciscoSilver Lion
Step On Stage With The Performing ArtsGoogleGoogle Cultural InstituteUnited KingdomGoogle LondonBronze Lion
Deja Vu | KamraKamraDeja Vu Music VideoJapanDot By Dot Bronze Lion
Because RecollectionBecause MusicBecause MusicFrance84.Paris Grand Prix
Weber Bbq CulturesWeberWeber GrillsDenmarkUncle Grey CopenhagenBronze Lion
Endless PossibilitiesGetty ImagesGetty ImagesBrazilAlmapbbdo São PauloSilver Lion
Because RecollectionBecause MusicBecause MusicFrance84.Paris Gold Lion
Slow Down GpsIf InsuranceInsuranceSwedenForsman & Bodenfors GothenburgBronze Lion
Falter/InfernoFalter NewspaperNewspaperGermanyJung Von Matt HamburgGold Lion
Because RecollectionBecause MusicBecause MusicFrance84.Paris Silver Lion
In Space We TrustRoscosmosSpace ExplorationRussiaAilove MoscowSilver Lion
Nike Rise 2.0 – Coach Of CoachesNike BasketballNike RiseUnited KingdomAkqa LondonBronze Lion
Re:ShakespeareSamsung Electronics, The Royal Shakespeare CompanyThe Re:Shakespeare AppUnited KingdomCheil Uk LondonBronze Lion
Chrome Music LabGoogleChrome Music LabUSAGoogle New YorkGold Lion
Lightsaber Escape: A Chrome ExperimentGoogle, Disney, Industrial Light & Magic, Lucas FilmGoogle Chrome USA72andsunny Playa Vista / Google Mountain ViewSilver Lion
Airforce.ComU.S. Air ForceU.S. Air ForceUSAGsd&M Austin / Mediamonks AmsterdamSilver Lion
Chrome Music LabGoogleChrome Music LabUSAGoogle New YorkSilver Lion
The Super Bowl DunkGatoradeGatoradeUSAVml Kansas CityBronze Lion
Explore StockholmTaxi StockholmExplore Stockholm - Sightseeing ReinventedSwedenWe Are Yours StockholmBronze Lion
BrainbandSamsung AustraliaSamsung BrainbandAustraliaLeo Burnett Sydney Bronze Lion
The End Of Society SimulatorUbisoftUbisoftFranceBetc ParisBronze Lion
The Next RembrandtIngIngThe NetherlandsJ. Walter Thompson Amsterdam Bronze Lion
Vacation MatchmakerTennessee Department Of Tourism DevelopmentTourismUSAVml Kansas CityBronze Lion
Google Shopping InsightsGoogleGoogle Shopping InsightsUSAGrow NorfolkSilver Lion
The Next RembrandtIngIngThe NetherlandsJ. Walter Thompson Amsterdam Gold Lion
CodeologyBraintree PaymentsCodeology By BraintreeUSAWest Sf San FranciscoGold Lion
Dreams Of DalíThe Dalí MuseumThe Dalí MuseumUSAGoodby Silverstein & Partners San FranciscoSilver Lion
The Super Bowl DunkGatoradeGatoradeUSAVml Kansas CityBronze Lion
Diehard FanNissan North AmericaNissan's Ncaa PartnershipCanadaCritical Mass CalgaryBronze Lion
Dreams Of DalíThe Dalí MuseumThe Dalí MuseumUSAGoodby Silverstein & Partners San FranciscoBronze Lion
HelpGoogle AtapGoogle Spotlight StoriesUSAGold Lion
The Field Trip To MarsLockheed MartinGeneration BeyondUSAMccann New York Bronze Lion
The Martian Vr ExperienceTwentieth Century Fox Home EntertainmentThe Martian Vr ExperienceUSATwentieth Century Fox Home Entertainment Los Angeles / Rsa Films Los Angeles / The Virtual Reality Company Los AngelesSilver Lion
The Next RembrandtIngIngThe NetherlandsJ. Walter Thompson Amsterdam Bronze Lion
The Field Trip To MarsLockheed MartinGeneration BeyondUSAMccann New York Bronze Lion
Wilson X Connected BasketballWilson Sporting GoodsWilson X Connected BasketballUSAPhenomenon Los AngelesSilver Lion
Roam DeliveryVolvo CarsIn Car Delivery ServiceUnited KingdomOgilvyone London / Ogilvy Public Relations LondonBronze Lion
#SeecolorsSamsungSamsung #SeecolorsHungaryLeo Burnett Budapest Bronze Lion
BrainbandSamsung AustraliaSamsung BrainbandAustraliaLeo Burnett Sydney Bronze Lion
HelpGoogle AtapGoogle Spotlight StoriesUSAGold Lion
The Field Trip To MarsLockheed MartinGeneration BeyondUSAMccann New York Bronze Lion

Pr

GRAND PRIX

Campaña: The Organic Effect

Agencia: Forsman & Bodenfors (Gothenburg)

Cliente: Coop

https://www.youtube.com/watch?v=oB6fUqmyKC8

TítuloClienteProductoPaísAgenciaPremio
Purity TestValvis HoldingAqua CarpaticaRomaniaCohnandjansen J. Walter Thompson BucharestGold Lion
10 Minutes NoodleNissin Food Products Co.DonbeiJapanDentsu Inc TokyoBronze Lion
Edible Six Pack RingsSaltwater BrewerySaltwater BreweryUSAWe Believers New YorkSilver Lion
Advice WipesTommee TippeeTommee Tippee Advice WipesUSAMccann New York Bronze Lion
Touchable InkThai Samsung Electronics / Thai Association Of The BlindTouchable InkThailandJ. Walter Thompson Bangkok Silver Lion
Anti-Bacterial Red PacketUnilever ChinaLifebuoyChinaBbh China ShanghaiBronze Lion
Nivea DollBdf Nivea BrasilSunblockBrazilFcb Brasil São PauloGold Lion
Slide Amazing In MotionLexus InternationalLexusUnited KingdomChi & Partners LondonBronze Lion
The Organic EffectCoopRetail StoresSwedenForsman & Bodenfors GothenburgGrand Prix
Home For ChristmasEdeka Zentrale & Co. KgEdekaGermanyJung Von Matt HamburgBronze Lion
Bees Can Find Sugar Where You Least Suspect ItNáš GruntNáš Grunt - Shops With Honest Products From Natural IngredientsCzech RepublicMccann Erickson Prague Gold Lion
Bittersweet PiesPaulRestaurantsRomaniaMccann Worldgroup Romania Bucharest / Mrm//Mccann BucharestBronze Lion
Van Gogh BnbArt Institute Of ChicagoVan Gogh "Bedrooms" ExhibitUSALeo Burnett Chicago Silver Lion
The Swedish NumberSwedish Tourist AssociationTourismSwedenIngo StockholmSilver Lion
#DiningforbrusselsMediafinDe Tijd / L'echo NewspaperBelgiumFamous Brussels Bronze Lion
Stardust For BowieStudio BrusselStardust For BowieBelgiumDdb Brussels Gold Lion
Netflix Helps Parents Celebrate New Year’s Eve On-DemandNetflixNetflix New Year's Eve CountdownsUSAZeno Group ChicagoBronze Lion
Don't Drink And DiveTrygg-HansaWater SafetySwedenPrime StockholmSilver Lion
Pocket Money — Equal Future AnzAnz BankAustraliaTbwa Melbourne Gold Lion
Plant LampUniversity Of Engineering And TechnologyAdmission 2016PeruFcb Mayo LimaBronze Lion
Paper GlassesSave The Children And SantillanaChildren EducationMexicoGrey Mèxico Mexico CityGold Lion
PrediabetesAd CouncilDiabetes PreventionUSAOgilvy & Mather New YorkBronze Lion
The BulletpenMinistry Of National Education ColombiaMinistry Of National EducationColombiaMccann Colombia BogotáGold Lion
RewordHeadspaceReword Web ApplicatonAustraliaLeo Burnett Melbourne Bronze Lion
Waiting LinesRe-Born To Be AliveOrgan DonationBelgiumDuval Guillaume AntwerpGold Lion
Change PleaseChange Please And The Big IssueChange PleaseUnited KingdomFcb Inferno LondonSilver Lion
#JointheherdWildaidWildlife ConservationUnited KingdomGrey London Silver Lion
ManboobsMacmaBreast Cancer AwarenessArgentinaDavid Buenos AiresGold Lion
Gay TurtleAmnesty International TurkeyNon-Governmental OrganisationTurkeyTbwa\Istanbul Silver Lion
Diggers Against InjusticeEl FaroElfaro.Net Digital NewspaperEl SalvadorPublicidad Comercial Mullenlowe Antiguo CuscatlánBronze Lion
I'm Not Asking To Be A FirefighterFoundation IntegrationRecruitment Service For People With DisabilitiesPolandWalk WarsawBronze Lion
Ma Place Est Dans La SalleProdissEntertainmentFranceFred & Farid Paris Silver Lion
The Best Milk Cannot Be BoughtAlmaraiCorporate CommunicationSaudi ArabiaLeo Burnett RiyadhBronze Lion
Pocket Money — Equal Future AnzAnz BankAustraliaTbwa Melbourne Bronze Lion
Marriage Market TakeoverSk-IiSkincareSwedenForsman & Bodenfors GothenburgGold Lion
Touchable InkThai Samsung Electronics / Thai Association Of The BlindTouchable InkThailandJ. Walter Thompson Bangkok Silver Lion
Striking LessonsBrisa Highway CompanyInstitutionalPortugalLeo Burnett Lisboa Silver Lion
Pup SyndromePedigreeSocial Awareness MessageRussiaBbdo Russia Group MoscowSilver Lion
The Organic EffectCoopRetail StoresSwedenForsman & Bodenfors GothenburgGold Lion
Vultures WarnUSAid PeruUSAid PeruPeruFcb Mayo LimaBronze Lion
Edible Six Pack RingsSaltwater BrewerySaltwater BreweryUSAWe Believers New YorkGold Lion
AlmirallAlmirallPharmaSpainShackleton MadridSilver Lion
Saving Africa's Last Wild Rhinos, By Poisoning Them.Rhino Rescue ProjectWildlife ConservationVietnamOgilvy & Mather Vietnam Ho Chi Minh City / Rhino Rescue Project GautengBronze Lion
Rei #OptoutsideRei#OptoutsideUSAVenables Bell & Partners San Francisco / Rei KentBronze Lion
The Reversed TrailerHarald A. Møller/ Volkswagen NorwayVolkswagen Trailer AssistNorwayTry OsloSilver Lion
Van Gogh BnbArt Institute Of ChicagoVan Gogh "Bedrooms" ExhibitUSALeo Burnett Chicago Silver Lion
The DilemmaHeinekenHeinekenItalyPublicis Italy MilanGold Lion
Sl Benfica Safety DemonstrationSl Benfica, EmiratesSl Benfica SponsorshipPortugalO Escritorio EstorilSilver Lion
Sl Benfica Safety DemonstrationSl Benfica, EmiratesSl Benfica SponsorshipPortugalO Escritorio EstorilGold Lion
Pay With BloodUntold Festival And National Institute For Blood DonationsEventsRomaniaMccann Worldgroup Romania BucharestSilver Lion
The Last MaskNatalia Ponce De Leon FoundationNatalia Ponce De Leon FoundationColombiaJ. Walter Thompson Colombia BogotáGold Lion
The DilemmaHeinekenHeinekenItalyPublicis Italy MilanSilver Lion
Touchable InkThai Samsung Electronics / Thai Association Of The BlindTouchable InkThailandJ. Walter Thompson Bangkok Bronze Lion
Paper GlassesSave The Children And SantillanaChildren EducationMexicoGrey Mèxico Mexico CityGold Lion
100% Real Virtual RealityNatakhtari Brewery (Efes Georgia)Old IrishRepublic Of GeorgiaLeavingstone Tbilisi Bronze Lion
It's In YouDavid JonesRetail/FashionAustraliaTbwa\Sydney / Maud Surry Hills Silver Lion
The Swedish NumberSwedish Tourist AssociationTourismSwedenIngo StockholmGold Lion
The Organic EffectCoopRetail StoresSwedenForsman & Bodenfors GothenburgSilver Lion
Keys Of HopeDeutscher Caritasverband / Caritas InternationalWorldwide Help For People On The RunGermanyBbdo Group Germany DusseldorfBronze Lion
The Mindchanger WorkoutRio 2016Paralympic GamesBrazilOgilvy Brasil São PauloBronze Lion
Every Day A PlayKatona Jozsef TheaterKatona Jozsef TheaterHungaryY&R BudapestSilver Lion
The House Of ClicksHemnetCommercial ResidenceSwedenPrime StockholmBronze Lion
Open Road ProjectToyotaToyota I-RoadJapanDentsu Inc TokyoBronze Lion
The End Of Society SimulatorUbisoftUbisoftFranceBetc ParisSilver Lion
LadyballsOvarian Cancer CanadaPublic Awareness - Ovarian CancerCanadaGrey Canada TorontoBronze Lion
#JointheherdWildaidWildlife ConservationUnited KingdomGrey London Silver Lion
The Last MaskNatalia Ponce De Leon FoundationNatalia Ponce De Leon FoundationColombiaJ. Walter Thompson Colombia BogotáSilver Lion
#AlltreesarebeautifulReese'sReese's Peanut Butter CupsUSAArnold Worldwide New York / Havas Worldwide New York Silver Lion
The Second ScoreboardTeletica, Inamu, FedefutbolDomestic ViolenceCosta RicaJ. Walter Thompson Costa Rica San JoséBronze Lion
Bernie Speed TestArcub For Bucharest2021Bucharest2021 - European Capital Of Culture CandidateRomaniaPublicis Romania BucharestSilver Lion
Win A Breast ReconstructionBenetietBenetietBelgiumLdv United AntwerpBronze Lion
#WhoisthekingBurger King FranceFoodFranceBuzzman ParisBronze Lion
McwhopperBurger KingMcwhopperNew ZealandY&R Nz Auckland / Y&R Media Nz Auckland / David MiamiBronze Lion
ManboobsMacmaBreast Cancer AwarenessArgentinaDavid Buenos AiresSilver Lion
The Field Trip To MarsLockheed MartinGeneration BeyondUSAMccann New York Bronze Lion
The House Of ClicksHemnetCommercial ResidenceSwedenPrime StockholmGold Lion
Mirrors Of RacismNgo CriolaNgoBrazilW3haus São PauloBronze Lion
No BordersAirbnbAirbnbUSATbwa\Chiat\Day Los AngelesSilver Lion
Ma Place Est Dans La SalleProdissEntertainmentFranceFred & Farid Paris Bronze Lion
Chocó To DanceJpgc FoundationScholarships FundColombiaMullenlowe Ssp3 Bogotá D.C.Bronze Lion
The BulletpenMinistry Of National Education ColombiaMinistry Of National EducationColombiaMccann Colombia BogotáBronze Lion
The Last MaskNatalia Ponce De Leon FoundationNatalia Ponce De Leon FoundationColombiaJ. Walter Thompson Colombia BogotáSilver Lion
#OptoutsideRei#OptoutsideUSAVenables Bell & Partners San FranciscoSilver Lion
Van Gogh BnbArt Institute Of ChicagoVan Gogh "Bedrooms" ExhibitUSALeo Burnett Chicago Gold Lion

Jorge Poveda

Notas relacionadas

Leave a Reply